Interactive Media

While many companies have a SMS short code that can be used across operators, doing the same for voice is not feasible. Specifically in India, companies cannot directly use a single voice number across operators without a huge investment in technology and infrastructure. That's where OnMobile steps in.

OnMobile provides Indian media companies with a 505-prefix that can be appended to a voice short code. OnMobile then ensures integration of this unique number across many operators, so that end-users need to just remember one number. For example, media companies can have 505-1111 or 505-2222 or similar voice short codes.

The benefits of partnering with OnMobile are multiple:

• OnMobile offers an pan-India footprint reaching out to tens of millions of users, with capability of handling over 25 million calls every month
• OnMobile provides access to all the operators in India on GSM as well as CDMA platforms
• Services are available in 13 Indian & foreign languages over SMS, Voice and WAP

Many media companies in India have used the voice short code for interactive applications. Dainik Jagran , the largest Hindi daily newspaper in India, uses the 505 solution to provide services such as news, jokes, and astrology. Other companies using the 505 solution include MAA TV , the popular Television channel. Recently, the India Today Group went in for the 505 voice short code prefix.

How the 505 Architecture Works