Mobile Box Office

Mobile Box Office is an attempt to provide multiplex cinema experience to mobile consumers on the move. Users can listen to entertaining movie capsules packed with original movie content like dialogues, storyline, trailers and songs. The exhaustive movie catalogue covers both latest hits and evergreen old songs spread across a variety of languages.

Key Features

A. Enhanced User Interface:

1. Entertaining Movie Capsules: Users can select movie capsules of their choice from the movie catalogue that is available. Each Capsule will be of 15-20 minutes in duration.
2. Movie of the Day: The best of the movies (both latest and evergreen) will be promoted upfront to repeat users as “Movie of the Day”. Users can directly access the movie after listening to a brief trailer.
3. My Movies: Movies purchased by a user automatically gets added to his “My Movies” list. A user can Press 0 any time to access “My Movies”.
4. Act on your Music: Each song can be set as Ring Back tone.

C. Personalization

1. Repeat User Intelligence: Repeat callers are directly addressed in the content language chosen during their previous call.
2. Content Language Selector: Users can access movies in all the available languages